Soft Skills vs. Talent?

My phone buzzed and dinged.  Seeing who was on the other end made me smile.  It was one of my former work colleagues. Leslie Doubleday Heizman was the Director of marketing for Arkansas Surgical Hospital in Maumelle, Arkansas. She was looking for an assistant, or a coordinator of marketing services for the hospital. I had an advertising campaigns class that had just completed an assignment capstone project for this same hospital. Leslie, knowing that I had graduating advertising in PR majors every year asked me if I could recommend an entry-level person for her, perhaps even one of the students who had just worked on our class campaign for the hospital?

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